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ABOUT US
We don’t just sell real estate. We shape investment outcomes
Elite Merit pairs deep market intelligence with a disciplined, investor-first approach. Every decision is rooted in strategy, built for clarity, and designed to create lasting confidence.
Our story
Defined by Vision. Driven by Values
Elite Merit was founded to raise the standard of real estate in Dubai. In a space crowded with quick wins and broken promises, we set out to create something lasting; a firm built on trust, transparency, and a people first mindset.
From strategy to service, everything we do is shaped by innovation, integrity, and relentless improvement. We do not follow industry norms, we rethink them to serve our clients better.
Today, Elite Merit leads with technology, market insight, and ethical execution. We are reshaping how investors engage with real estate and helping them build smarter, stronger portfolios.
Why Elite Merit
Not every advisor thinks like an investor. We do
We bring the discipline of an investment office to the world of real estate. Our principles aren’t just values, they’re practices. From tailored strategies to results-driven delivery, everything we do is designed to protect capital, unlock opportunity, and build enduring relationships.
Globally aligned strategies
Trusted by clients in 30+ countries, we tailor every strategy to global investment priorities, currency dynamics, and long-term returns
Exclusive portfolio access
Only assets that meet our standards for returns, resilience, and location advantage are featured in our exclusive portfolio
Seamless global transactions
We streamline global acquisitions with expert support across funding, compliance, and legal frameworks
Full investment support
We manage your entire investment lifecycle from acquisition to resale, rental, and reinvestment
Meet the Team
The intelligence behind every deal
Behind every transaction is a team that treats your investment like their own. From sharp market minds to relationship-driven advisors, we bring integrity, insight, and real accountability to every deal.
Experts in Dubai property investment
Elite Merit brings investor-focused strategy to every Dubai real estate investment. From off plan properties to ready homes, our team handles sourcing, analysis, and execution with precision.
Company Milestones
Momentum backed by results
Elite Merit was built to move fast and deliver impact, and that’s exactly what we’ve done. From high-value closings to international client wins, every milestone reflects our focus on performance, trust, and long-term strategy. We measure success not in years, but in results that speak for themselves.
2024
Company Founded
Elite Merit is founded.
2024
Headquarters Established
Headquarters established at Bay Square, Business Bay.
2024
Team Incorporated
Team incorporated with 10 agents and one Head of Sales.
2024
First Company Car
First company car acquired, with the first company driver.
2024
Elite Sky Aerial Created
Elite Sky Aerial copany is created, specialised in real estate drone shots.
2025
Ilya Demidov Appointed Managing Director
Ilya Demidov Appointed Managing Director
2025
Team Growth
The team continues to grow, reaching 30 agents.
2025
EM Connect Launched
Launch of EM Connect, a platform that helps agents evaluate deals. Backed by Data and AI.
2025
Second Company Car
Second company car acquired, with the second company driver.
2025
New Sales Structure
Dedicated market teams created: a Spanish Team, a French Team, and two additional sales teams.
2025
Best Cinema Ads Award 2025
Wins the Best Cinema Ads Award 2025.
2026
New Headquarters
New headquarters established across three offices in Boulevard Plaza: two offices on the 24th floor and one office on the 9th floor.
2026
Back-Office Relocation
The 9th floor office is dedicated to back-office operations.
2026
New Client-Facing Office
A new 24th floor office opens in September, for agents and clients, featuring the latest advances in workplace wellbeing and AI. Facing Burj Khalifa.
2026
Business Bay Office Closed
The Business Bay office (Bay Square) is no longer in use.
2026
Back-Office Car
Back-office car acquired, for marketing and other purposes.
2026
Podcast Studio Created
A new space to discuss and learn about Real Estate Market in Dubai.
2026
First Sales Booth
First sales booth at JBR in Dubai.
2026
Secondary Department
Creation of a secondary department.
2026
300+ Portal Listings
Over 300 properties listed on portals.
2026
Team Growth
The team reaches 60 agents.
Contact us
Talk to Dubai’s real estate experts
Whether you`re investing or just exploring, our team offers clarity, insight, and a pressure-free conversation. Every smart decision starts with the right dialogue
Support
Frequently asked questions
Find answers to common questions about our services and process
You will receive clear property recommendations based on your goals, budget, preferred location, investment timeline and risk profile. Our team can also provide market comparisons, projected returns, payment plan reviews and guidance on the next steps.
Most consultations take between 30 and 45 minutes, depending on your requirements and the level of market analysis needed.
Yes. The property consultation is free and comes with no obligation to proceed.
Yes. We compare suitable properties using pricing, location, developer track record, rental potential, payment plans, market demand and long-term growth prospects to help you make an informed decision.
No documents are required for the initial consultation. If you decide to proceed with a property, you will typically need a valid passport, contact details and proof of address. Additional documents may be required depending on the payment method, mortgage application or residency status.